Innovation is About Reading Between the Lines

To be average is to see what exists. To innovate, create, and be above average is to see in between what exists, to what could be. Example of seeing in between: people use social media to connect, and people call taxis to get rides. What if the two were combined, and people used social media to get rides? That was the basis of Zimride, the original ridesharing service that later morphed into Lyft. Acquired FM…

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